The story of The Bakery Shop is one that can only be told in fairy tales. Since the inception of TBS in 2008, it has become one of the most successful Egyptian business ventures in recent years. It all started in the summer of 2008 where three childhood friends Tarek El Nazer, Basel Mashhour and Sameh El Sadat decided to fill a gap missing in Egypt. The missing ingredient was an authentically fresh local bakery that serves everything from bread to pastries.